Immersive Campaign Experiences

iShare transforms traditional campaign communication into immersive, explorable environments. Visitors navigate spaces, understand context, and build trust through spatial storytelling.

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The best fundraisers aren't born confident — they become confident through practice. You're doing exactly the right thing by being here.

Marshall McLuhan was right
The medium really is the message when it comes to effective communication. Charities striving to describe their needs and steward their mission need the right messaging tools to cultivate lasting and mutually beneficial connections with their donors.

Harnessing visualization and stakeholder engagement through Virtual Reality
Our call to action urges charities to leverage the power of Virtual Reality through smart stakeholder engagement as transformative tools in their communication, marketing, and stewardship activities.

iShare®'s intuitive Virtual Reality platform activates engagement with stakeholders which is key to building trust, fostering transparency, and nurturing long-term relationships with supporters.

Drive real engagement and real results
Build trust, increase transparency, and create deeper emotional connections that lead to stronger donor commitment and higher contributions.

What is iShare®?
iShare® is part of the FUNDING matters Inc. ecosystem — an integrated infrastructure designed to help organizations communicate, engage, and raise funds more effectively.

Within this system, iShare® focuses on immersive user experience, transforming projects into interactive journeys that donors can see, feel, and understand.

It works alongside:
GIFTABULATOR® — financial modeling and project analytics
PhilanthropyLab® — research, development, and innovation
BuilderBill AI™ — the intelligence layer powering strategy and decision-making

Together, they form a unified system that turns ideas into funded, scalable impact.

A Message from Bill

Bill Petruck — President and CEO

He combines this with experience with private funders and their interests in financially supporting organizational and program development, including strategic and operational planning.

He has worked with a variety of populations including the homeless, First Nations and other Indigenous communities, children, older adults and people with disabilities as well as multi-ethnic populations. As well, he has worked in a number of disciplines including health, post-secondary, private schools, social services, employment, cultural heritage, economic development and green energy.

This combination has supported the successes he and FUNDING matters has achieved in facilitating positive change in programs, organizations and systems. He has worked with private sector, government and voluntary sector organizations.

FUNDING matters have been implementing the Logic Model in their advisory to not for profit organizations, government agencies and private funders since 2006.

Bill has a keen interest in the development of sustainability funded solutions for charities and donors. Through his work in building Giftabulator as an illustrative platform to be used by donors, their advisors and charities has directed hundreds of millions of dollars to charities, he has contributed to a better understanding of the donor engagement process with iShare; and a created a new model for Just-In-Time information and support for charities and those that advise them with PhilanthropyLab.

Bill has presented at numerous conferences, taught Fundraising and Not for Profit Management at Sheridan College, lectured on estate and planned giving at Humber College, Notre Dame University, Texas Tech University and the Capstone Program at York University.

Bill is a graduate of the University of Toronto and a life-long learner of how to help individuals give philanthropically to benefit society.

Hover over the video to listen.